Thanks to the guys over at RentBits for these tips, and to Arrington for linking it 😉

1. Develop a great product or service
   1. Why is your product different?
   2. What problem does it solve?
   3. Tell a Story
2. Provide a frame of reference
   1. i.e The Zillow For Rentals
3. Get their attention
   1. The editors of TechCrunch receive many emails a day. They should know exacly what your service or product does by reading the first two sentences of your email.
4. Help them get to know you
   1. Add your company to CrunchBase
   2. Got technology news? Send them tips with a link to your blog post. We got two links to our blog from this and this post.
5. Don’t use PR superlative “fluff”
   1. Stay away from terms like, “best”, “fastest”, “most”, etc. Also stay away from words like “revolutionary”, “web 2.0″, “leading”, “disruptive”

We got quite a bit of coverage with Kindo but that was mainly thanks to our huge backing – with Doris it will take a bit more effort 😉

via David Heinemeier Hansson at Startup School 08. David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner at 37Signals gives insight into creating a profitable startup company.

Check out the whole Startup School ’08 Series.

Thanks to Fabio Bacigalupo for the following article, part of an upcoming mini-series about successful startups built on the Seagull platform.

Running a successful website is a constant balancing act between achieving good performance and scaling smoothly. Read how we have used the Seagull framework to build our portal podcast.de. As a start-up we provide a web-based service to find, comment, play and recommend audio and video podcasts. At the moment the service is intended for a German speaking audience only but we are prepared for internationalisation thanks to Seagull.

Do you have a great idea for a software product? Been staying awake late at night dreaming of starting a startup? Wondering how to go about getting investment to bring your app to the next level? Then you need to checkout Seedcamp.com. Put together by Saul Klein, partner at Index ventures, and Reshma Sohoni, associate in 3i’s Venture Capital business, Seedcamp is basically the YCombinator for Europe and is looking for hot talent now.

Competition is already stiff, and deadline for applications is midnight August 12th, 2007, so ensure you get moving on your application asap and don’t forget to check out the rules.